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Client
NewComma
CAtegory
Brand Strategy & Identity
CREATIVE
Natalie Narh
Product Duration
2 Months
BRIEF
We developed a suite of branded social assets, edited high-impact video content, and directed campaigns that helped establish NewComma’s voice and visual language across multiple touch points online and offline.
DEVELOPMENT
The visual identity needed to strike a balance between editorial polish and grassroots energy that was adaptable enough for mobile, desktop, social, and live events.
CHALLENGE
Our approach to building the NewComma brand is rooted in clarity, cultural fluency, and consistency. We treat brand as infrastructure, not just aesthetics, ensuring every visual, word, and interaction serves the platform’s purpose to connect, empower, and elevate Black and African creatives globally. We prioritise systems over trends, crafting a brand world that feels both creatively expressive and strategically grounded.
Solutions
The result is a cohesive, scalable brand that resonates across regions and mediums, helping NewComma grow from an early-stage idea into a recognised creative ecosystem with over 60,000 community members. The visual identity has become instantly recognisable across digital and physical spaces, while the website delivers both clarity and creative flexibility for a growing suite of tools. Our content and creative direction have helped establish NewComma’s distinct voice, supported funding conversations, and powered multiple successful campaigns, events, and partnerships across the UK and Africa.
