WATCH THE FULL CAMPAIGN HERE
Client
HS VINTAGE
CAtegory
PRODUCTION
CREATIVE
NATALIE NARH & DARYL MANSU
Product Duration
6 Weeks
BRIEF
To create a hero campaign that celebrated the breadth and depth and sustainability against a Ghanaian backdrop. Creative Direction for HS Vintage’s debut campaign, launching their website with a 60-second manifesto film and integrated social rollout. #LeadTheCharge celebrated autonomy, self-expression, and the confidence to experiment with timeless fashion.
DEVELOPMENT
The film featured cultural trailblazers including iPhone DJ, Front/Back’s Kojo Bordvovic, Swims By Didi’s Darkor Ofosu-Dorte, and Ghana Bike Life’s Vyper + KBS, inspiring audiences to embrace individuality and sustainable style.
CHALLENGE
The campaign also highlighted the environmental role of vintage clothing in addressing Ghana’s growing clothing waste crisis, positioning HS Vintage as both a cultural and sustainable force.
Solutions
Over 300K views on the hero video on Instagram with an increased awareness of the brand across the Accra thrift scene.
